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3rd Lujiang Marketing Scholars Forum

Updated: 2023-11-28

Parallel Sessions - Consumer Behavior

2023/12/2

1 Conference Hall, Science and Art Center, Xiamen University

Host:Chen Yunqing, Assistant Professor of Xiamen University


9:00-9:30

Wang Lili|Zhejiang University

Research on Consumer Health Behavior in The Era of Digital Intelligence


9:30-10:00

Liu Wumei|Lanzhou University

Disgust and Restricted: Consumers Prefer Products with Wide Product Arrangement Interstices Under Infectious Disease Threat

Wumei Liu, Laszlo Sajtos


10:00-10:15 Coffee Break


10:15-10:45

Li Shaobo|South University of Science and Technology of China

Racial Discrimination and Anti-discrimination: The COVID-19 Pandemic's Impact on Chinese Restaurants in North America

Chuang Tang, Shaobo (Kevin) Li


10:45-11:15

Zhou Kun|Dalian University of Technology

Seeking the Best, Inducing the Worst: The Relationship between Algorithm and Finance Product Adoption

Kun Zhou


11:15-11:45

Xu Xiaobing|Hainan University

Dynamic Logos: Zoom-In Formats Evoke Brand Competence

Xiaobing Xu


12:00        Lunch   



Host:Chen Rui, Associate Professor of Xiamen University


15:00-15:30

Sun Yixia|Zhejiang University

Speed or Skip: How Consumers' Fast-forwarding Behaviors for Efficiency Influence Video Evaluations

Li Chan,Sun Yixia


15:30-16:00

Pang Jun|Renming University of China

To Tell or not to Tell? The Cross-cultural Differences in the Effect of Sponsorship Disclosure on Influencer Marketing

Jun Pang,Weiyi Li,Haipeng (Allan) Chen


16:00-16:15 Coffee Break


16:15-16:45

Lu Changbao|Fuzhou University

Psycholinguistic Mechanism Risen by Promotion Decision Sentiment


16:45-17:15

Gong Han|Shanghai University of Finance and Economics

Probabilistic Experience: The Effects of Product Type on Consumer Preference for Probabilistic Selling

Han Gong, Lanting Liu


17:15-17:45

Chen Zengxiang|Sun Yat-sen University

Tightness of Company Culture:A Perspective from Machine Learning


18:00         Dinner






2023/12/3

1 Conference Hall, Science and Art Center, Xiamen University

Host:Chen Yunqing, Assistant Professor of Xiamen University

9:00-9:30

Wang Xuehua|Tongji University

Research on the Influence of Group Ritual Sense on Consumer Psychology and Behavior


9:30-10:00

Peng Chenming|University of International Business and Economics

The Effect of Product Aesthetic on Consumer Responses: A Meta-Analysis

Chenming Peng


10:00-10:15 Coffee Break


10:00-10:15

Ma Jingjing|Peking Univeristy

The Knowledgeable Maximizer Effect

Jingjing Ma


10:45-11:15

Chen Yunqing|Xiamen University

Indebted or Indifferent? Consumers' Tendency to Reciprocate Online Help Is Contingent on Helpers' Name-Disclosure

Yunqing Chen,  Leilei Gao


11:15-11:45

Wang Yajin|China Europe International Business School

Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents'  Purchase Preferences for Children's  Educational Products

Yajin Wang


12:00        Lunch  


Parallel Sessions - Marketing Strategy

2023/12/2

4 Conference Hall, Science and Art Center, Xiamen University

Host:Shen Peng, Assistant Professor of Xiamen University


9:00-9:30

Sun Qi|Shanghai University of Finance and Economics

Content Management Policy and Influencer Marketing on Social Media Platforms: A Study of Shopping Links in Sponsored Content

Junni Chen, Qi Sun, Siqi Pei, Yong Liu


9:30-10:00

Chen Xingyu|Shenzhen University

Empirical Studies on Emotion in Live Streaming Context

Xingyu Chen


10:00-10:15 Coffee Break


10:15-10:45

Li Xing|Peking University

Streaming Customers in Live Stream Commerce: Identifying Lifts from Sales Pitches

Xing Li, Ruobin Han


10:45-11:15

Chu Yanlai|Renming University of China

To Live or Not to Live? Direct and Indirect Effects of Live Streaming

Yanlai Chu, Hongju Liu


11:15-11:45

Zhang Xueli|Xiamen University

Value of Being the First Clicked Merchant in an E-Marketplace

Xueli Zhang, Sadat Reza


12:00        Lunch  



Host:Gao Yuetao, Assistant Professor of Xiamen University


15:00-15:30

Lei Ying|Peking Univeristy

On the Profitability of Loyalty

Ying Lei, Ji Shen, Ei Yang, Xin Zhai


15:30-16:00

Ren Qitian|The Chinese University of Hong Kong(Shenzhen)

Platform Strategies in Creator Economy

Qitian Ren


16:00-16:15 Coffee Break


16:15-16:45

Huang Jin|New York University Shanghai

The Strategic Failure of Emission Targets

Yuxin Chen, Zheng Gong, Jin Huang


16:45-17:15

Gong Zheng|The Chinese University of Hong Kong(Shenzhen)

Limited Time Offer and Consumer Search

Zheng Gong, Jin Huang


17:15-17:45

Qiu Ye|Tongji University

Can Merchants Benefit from Entry by (Amazon like) Platform if Multi-Agent Prices Signal Quality?

Ye Qiu, Ram C. Rao


18:00         Dinner






2023/12/3

4 Conference Hall, Science and Art Center, Xiamen University

Host:Zhang Xueli, Assistant professor of Xiamen University

9:00-9:30

Bai Xuan |Southwestern University of Finance and Economics

Smart Manufacturing and Supply Chain Resilience in Emerging Markets

Xuan Bai, Kevin Zheng Zhou, Wei Jiang, Yongqiang Li, Xin Chen


9:30-10:00

Zhao Huazhong|Hong Kong City Univeristy

IQ and EQ of Artificial Intelligence

Meng Li, Ting Hou, Qiang Li, Huazhong Zhao


10:00-10:15 Coffee break


10:00-10:15

Li Nan|Tongji University

The Spillover Effects of Copycat Apps and App Platform Governance

Jingcun Cao, Avery Haviv, Nan Li


10:45-11:15

Zhuang Mengzhou |Hong Kong University

Winning Back Forgetting Customers

Mengran Xu, Mengzhou Zhuang, Er Fang, Liyin Jin


11:15-11:45

Shen Peng|Xiamen University

China Automobile Recall Management: 16 Years of Practice but not Many Studies

Peng Shen


12:00        Lunch




https://mp.weixin.qq.com/s/KgXmmCsqsKzb_L93tEjn7Q 

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